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First Financial Security Heads to Mexico for Dream Destination Conference 2018

First Financial Security Dream Destination Conference 2018 DDC18 Hyatt Ziva Los Cabos Mexico

First Financial Security, Inc. Director of Marketing and Communications, Laura Manzer, just announced to a packed house at the company’s Jump Start 2017 (JS17) event that Dream Destination Conference 2018 (DDC18) would be taking 100 field couples to Los Cabos, Mexico. The Minneapolis Convention Center, where JS17 was wrapping up a two-day event, erupted in cheers and applause when the location was revealed.

While the organization has taken its field representatives to Mexico’s Pacific coast before, this marks the first time the company will travel to the Los Cabos area for its annual reward trip.

The luxurious, all-inclusive Hyatt Ziva resort will host 100 qualifying FFS couples from Apr. 15-19, 2018. Situated at the tip of the Baja California Peninsula, the hotel is surrounded by natural beauty, from desert dunes to majestic ocean rock formations. The Hyatt Ziva’s pristine beachfront offers a magnificent view of the Sea of Cortez.

Whether its from the relaxing confines of a beach chair or perched atop a personal watercraft in the water, this sun-kissed, sea-sprayed coast beckons travelers to have fun. Hyatt Ziva’s guests can participate in a variety of outdoor activities on land and sea:

  • Four pools, including one for the kids, as well as two hot tubs
  • Deep-sea fishing
  • Scuba diving
  • A state-of-the-art fitness club
  • Tennis, basketball and beach volleyball courts
  • Several championship golf courses, including the nearby, Jack Nicklaus-designed San Jose Country Club

The onsite luxury beauty spa, Zen, provides a variety of relaxing treatments that can be enjoyed in the spa or outdoors, overlooking the azure sea.

Located throughout the property are 12 individual restaurants, bars and lounges. Of particular note are Zaffiro, an Italian restaurant located on the beach, and the Mexican Plaza with its authentic taqueria. After dinner, catch live music or a Cirque-du-Soleil-style show in Hyatt Ziva’s Grand Theater.

Following a day of fun-in-the-sun or sightseeing, DDC18 qualifiers will want to relax in the the comfort of their spacious room. The Hyatt Ziva’s elegantly appointed, 591 rooms offer oceanfront and ocean views. There are one- and two-bedroom suites, including 34 Swim Up, Club Level Ocean View and Presidential suites. Many of the rooms feature spa-like bathrooms with rainfall showers, chic décor, private balconies and leading-edge electronics.

First Financial Security Dream Destination Conference 2018 DDC18 Los Cabos Mexico Pacific Coast Baja California PeninsulaAlthough DDC18 qualifiers will attend meetings while on the trip, there will still be time to do some sight-seeing and shopping in nearby San Jose del Cabo. This charming town is only minutes from the hotel and boasts fine examples of 18th-century Spanish Colonial architecture.

Centering San Jose del Cabo is Plaza Mijares. Gentle breezes from the nearby ocean waft through the town square that’s shaded by old jacaranda trees. Along its narrow boulevards are adobe houses that have been converted into stylish restaurants, smart boutiques, art galleries that feature the work of local artists, and jewelry stores.

Anchoring the square are a town hall and Iglesia San Jose, a lovely, colonial-style church. It was built on the site of the 1730 Mission San Jose del Cabo.

Take a break from sightseeing and try some bird watching instead. Located east of the town is the Estero San Jose Wildlife Reserve. This peaceful, palm-lined estuary is a great place to spot many bird species, including hummingbirds, ibis, white herons, frigate birds, sparrow hawks and red-tailed hawks.

Beginning in February, FFS representatives will begin competing to earn a spot on this trip of a lifetime. Contest dates and guidelines can be found in the Agent Back Office (ABO) intranet site.

First Financial Security, Inc. Announces Plans for Leaders Convention 2017

Leaders Convention 2017 Red Rock Resort, Las Vegas Logo

First Financial Security is heading back to Las Vegas, NV for Leaders Convention 2017 (LC17). The Norcross, GA-based national brokerage agency will stage the event at Red Rock Resort, a short drive from the Vegas strip. LC17 is scheduled for Aug. 3-5, 2017.

Leaders Convention is one of the most important, annual events on the FFS calendar. This year’s convention promises to be one of the largest in the organization’s 10-year history. It will also set the tone for the company’s second decade of business excellence.

In addition to three, jam-packed days, LC17 will begin Aug. 2 with the Field Leadership Council and Champions Club meetings. Both events will be by invitation only. The LiSA Initiative meeting will round out the afternoon. There also is the potential for training opportunities offered on Aug. 2.

LC17 attendees will be treated to “the ultimate Las Vegas resort experience,” while staying at the Red Rock Resort. The resort’s tower stands as a dazzling counterpoint to nearby, majestic Red Rock Canyon.

The resort positions itself as “an idyllic getaway resort hotel.” Red Rock is conveniently located a short 10-min. drive from the strip. If you prefer communing with nature to hitting the slots, the resort is a quick 5-min. drive to the entrance of Red Rock Canyon National Recreation area. Here you can enjoy everything from walking trails to mountain climbing, as well as other outdoor activities, including:

  • Horseback riding
  • River rafting
  • Biking
  • Kayaking
  • Soaking in the area’s hot springs

Recover from your adventures by visiting Red Rock’s innovative Spa & Health resort. You can schedule any number of personalized programs and treatments that provide “a fusion of spa and wellness.”

There is a wide range of dining options located throughout the resort. Enjoy a delicious steak at the resort’s fine dining establishment, T Bones Chophouse. If you want the famous Las Vegas buffet experience, be sure to check out Feast Buffet. There are also 11 casual eateries offering an amazing assortment of dining options, including:

  • The Grand Café – Red Rock’s 24/7 restaurant offering American classics for breakfast, lunch, dinner, and more
  • Hearthstone – rustic American cuisine
  • Libre Mexican Cantina – traditional Mexican fare
  • Salute – an Italian trattoria
  • Lucille’s Smokehouse Bar-B-Que – barbecue and the Blues
  • 8 Noodle Bar – Asian fusion
  • Yard House – American fusion cuisine and 130 taps of imported craft and specialty lagers and ale

If you need coffee, snacks or pastry, hit up one of the resort’s many spots for a quick bite. Also, you may want to check out, Taste the Rock. Monday through Friday from 5 to 7 p.m., you can sample dishes from participating restaurants, starting from $5. Among the restaurants that are a part of Taste the Rock are:

  • Hearthstone
  • Lucille’s Smokehouse Bar-B-Que
  • T Bones Chophouse
  • 8 Noodle House
  • Salute

Most of these restaurants are offering appetizers and their signature drinks. There are a few who have pizza and pasta on this special menu. If you are looking for an early dinner or a quick bite between LC17 sessions, this may work for you.

Red Rock Resort offers lots of options for fun on property. For starters, they have a 72-lane bowling alley. There’s a full-service Pro Shop, certified coaches, snack bar and lounge with lane service, game room, pool tables, and darts. There’s a separate 12-lane VIP suite outfitted with 65-in. plasma flat screen TVs and “night club-quality” electronics and furnishings. Catch the latest blockbusters at the resort’s 16-screen Regal Cinemas and IMAX complex. Cool off in Red Rock’s Backyard Pool that’s complete with 19 private cabanas, swim-up gaming and a waterfall island.

Within walking distance of the resort is world-class shopping at Downtown Summerlin, a mixed-use complex. There are 75 shops, including two anchors – Macy’s and Dillard’s – as well as designer boutiques, specialty shops, outlets and more. There are around 30 restaurants, featuring the cuisine of well-known chains and local eateries.

Like First Financial Security, Red Rock Resort celebrated its 10th anniversary in 2016. Throughout the years, the resort’s owners, Station Casino Properties, have been building an upscale, luxury brand in Red Rock Resort. Today it’s the crown jewel among their many properties. It’s an exciting location for First Financial Security to host its first Leaders Convention of its second decade of business excellence.

FFS’ field force is encouraged to take advantage of Early Bird pricing and register for Leaders Convention 2017. They can register through the company’s Intranet site, FFS Agent Back Office (AB0).


First Financial Security’s Team Annie Walks to Fight Breast Cancer

breast-cancerawareness-fight-like-a-girl-end-breast-cancer-making-strides-against-breast-cancer-first-financial-security-team-annie It was a crisp Saturday morning on Nov. 5, 2016. Thirty-seven First Financial Security, Inc. home office employees and their families gathered at Glover Park on Marietta, GA’s town square. Wearing black-and-pink t-shirts, they were there to walk in the 5K Making Strides Against Breast Cancer event. In the process, they raised $6,730 for the American Cancer Society. breast-cancer-awareness-fight-like-a-girl-first-financial-security-co-ceos-phil-and-debbie-gerlicher-end-breast-cancer-5k-walk-team-annieNearly 250,000 women and men have been diagnosed with breast cancer so far in 2016.1 It’s a statistic that hit too close to home for the First Financial Security family. Annie Gerlicher, the youngest daughter of FFS’ Co-CEOs Phil and Debbie Gerlicher, recently learned she has breast cancer. Calling themselves Team Annie, the group decided to walk in support of their friend. With only two weeks to prepare, Team Annie went into overdrive. They registered walkers, established a link for donations, and got the word out. Their efforts paid off. First Financial Security’s Team Annie was the event’s Top Team, raising the largest amount of money for the walk. The group had set a goal of $2,000, but exceeded that amount by bringing in $3,365. First Financial Security matched that amount, and Team Annie’s total was $6,730. FFS also raised the second highest amount among the more than a dozen participating companies. There were 118 teams and 1,048 people that walked this year. The total amount of funds raised was $108, 906.31. First Financial Security is more than a company, it’s also a family. When one of its members is in need, the others jump into action. Although the funds will not directly support Annie, they will help other women and men fighting the same battle. The non-profit’s website says the money will be used for “groundbreaking breast cancer research, life-saving education, and critical patient services.” Team Annie is one of the first projects in First Financial Security’s corporate social responsibility (CSR) program. 1 “U.S. Breast Cancer Statistics.” As of Sept. 30 2016.

Next Gen Next Ten: A New Strategy for a New Decade

Next Gen Next Ten First Financial Security, Inc.

First Financial Security, Inc.’s recent Leaders Convention 2016 (LC16) in Las Vegas was the perfect time to celebrate 10 years of business excellence. The company, which opened its doors in 2006, pulled out all the stops to ensure that everyone at the Aug. 25-27 event would not soon forget the fun and excitement of its anniversary celebration.

Today, FFS has moved beyond past successes and looks forward to an even brighter future of continued, sustainable growth.

First Financial Security believes the key to accomplishing this goal can be found in leadership development, and more specifically, in raising up the next generation of leaders.

Known as Next Gen Next Ten leaders, these First Financial Security representatives are not replacements. Instead, these newly minted leaders will stand shoulder-to-shoulder with FFS’ current field leadership and home office executives to continue the company’s forward momentum.

The company is so confident in its Next Gen Next Ten business strategy that it devoted an entire day of LC16 to the topic.

Zoua Vang Team Thaitans, First Financial Security, Inc. Next Gen Next Ten leaderOn Sat., Aug. 27, around a thousand people packed The M Resort Spa & Casino’s Milan Ballroom to hear about what the Next Gen Next Ten program was all about and how to become one of its leaders. Throughout the day, speakers discussed a variety of topics, including the type of leader the company was seeking. Among the attributes this new leader should possess included loyalty, servant leadership, courage, accountability, and financial savvy.

Identifying the next generation of field leaders is so important that the company has enlisted its top field leaders to help find those up-and-coming FFS representatives, who show the drive, characteristics, and promise necessary to become a Next Gen Next Ten leader.

First Financial Security believes its current field leadership brings a unique perspective to the process. Because they know what it takes to become a successful leader, their insights will be invaluable to finding representatives, who can be mentored, coached and developed.

By placing the emphasis on performance, development, activity, goals, and growth, FFS can ensure that this next generation of FFS leaders will be ready to help move the company forward toward a brighter tomorrow.

Calling all Next Gen Next Ten Leaders:

How can an FFS representative prove to the company that he or she has the right stuff to be a Next Gen Next Ten Leader? If they’re serious, they need to do the following:

  1. Preregister for Jump Start 2017 (JS17). Get your team preregistered, too, and bring them to the event Jan. 20-21, 2017 at the Minneapolis Convention Center.
  1. Promote goal setting with your team over the next 90 days and follow through.
  1. Build relationships of accountability with the home office and your business partners.
  1. Attend monthly leadership calls with FFS’ Director of Performance, Dave Wild, beginning in October 2016.
  1. Promote and win the Next Gen Next Ten award contest in either the Personal or RMD Base Shop categories.
  1. And, for good measure, if you’re up for the challenge:
    • Qualify for and attend the first Field Leadership Council meeting scheduled to occur prior to JS17 meetings and trainings.
    • Win Dream Destination Conference 2017 contest that ends Jan. 31, 2017

First Financial Security, Inc. Leaders Convention 2016 Recap

Leaders Convention 2016 M Resort 10 Years Business Excellence Recap

First Financial Security, Inc. representatives and home office staff have returned from Las Vegas following what is being called FFS’ “best convention ever.” The theme for Leaders Convention 2016 was 10 Years of Business Excellence. The company and field force spent three days celebrating the successes of the past 10 years and discussing what it will take to continue FFS’ forward momentum into the next decade and beyond.
Leaders Convention 2016 Recap

Also known as LC16, First Financial Security’s annual convention was Aug. 25-27, at The M Resort Spa & Casino in Henderson, NV, located a short 15-min. drive from the Las Vegas Strip. This marks the second year, FFS has staged its convention at The M. This exquisite property offered ample room to accommodate the organization’s growing convention attendance.

Wed., Aug.24, was a pre-convention day that provided time for some important leadership meetings. First Financial Group’s Executive team met with key field leaders to discuss a variety of FFS and field matters. Field leaders also got a preview of LC16 roll-outs at both the Leadership Meeting and the Champions Club Luncheon Meeting.

Wednesday afternoon was devoted to LiSA Initiative, the grassroots movement created by First Financial Security to address the financial concerns of women and their families. LiSA Initiative Chair and FFS Co-CEO Debbie Gerlicher opened the biannual meeting by sharing news about a recent Huffington Post article about the financial gender gap in which LiSA Initiative had been included.

For the first time, First Financial Security’s carrier partners offered training for those attending LC16. National Life Group, ANICO and Columbus Life participated in Wednesday’s night’s sessions.

First Financial Security’s Leaders Convention 2016 officially kicked off on Thurs., Aug. 25. Throughout the three-day event, LC16 attendees were treated to powerful field and home office speakers, as well as lively yet informative panel discussions moderated by FFS President Meg Jones. Attendees soaked up the in-depth information that was provided about leadership, team building, and financial products and the industry as a whole. There were even opportunities for audience members to show what they’d learned from LC16’s Leadership Sessions. Each session featured trivia contests where field representatives were rewarded with cash for correct answers.

Dr. George C. Fraser Black Wealth AllianceAmong the guest speakers who took The M’s Milan Ballroom stage was Dr. George C. Fraser, Chairman and CEO of FraserNet, Inc. and global networking expert. He discussed leadership and the importance of FFS’ work in underrepresented and underinsured communities across the United States.

Success By Choice founder and FFS representative, Marlon Smith, who is also on Tony Robbins’ speaking team, shared insights on “Effective Public Speaking.” His presentation was one of LC16’s highlights. He got the audience to participate in some fun activities that helped bring home his message.

Cause! By Dr. Jackie Freiberg, Best Selling Author and Thought-Leader, guest speakerBestselling business author Dr. Jackie Freiberg joined National Life Group’s President and CEO, Mehran Assadi to discuss the book Jackie and her husband, Kevin, wrote about NLG. Cause! A Business Strategy for Standing out in a Sea of Sameness focused on NLG’s success as a “business defined by a cause.” Both Marlon and Dr. Freiberg and Mehran had book signings at the event.

Kool and the gang, private concert, leaders convention 2016One of the most exciting parts of any First Financial Security’s Leaders Convention is its Awards Gala. This year, it was even more special because of the addition of a 10th anniversary party and private concert. FFS Co-CEOs Phil and Debbie Gerlicher celebrated by sharing a huge congratulatory cake. LC16 attendees put on their dancing shoes and grabbed their glow sticks to party to music by Grammy Award-winning super group, Kool & the Gang!

Among the big winners who walked across the Gala stage were:

  • MVP: Senior Field Chairmen Victoria Le and Corey Vuu
  • EFC Director of Motivation: Executive Field Chairman Thai Thao
  • RMD Director of Motivation: Regional Marketing Directors Stacey Thao-Vang and Tom Vang
  • Personal Director of Motivation: Field Vice President Keng Thao and Zoua Vang
  • Outstanding Performance: Area Marketing Directors Saung Tun and Van Par, and Senior Marketing Directors Sheng Thao and David Yang
  • LiSA Award: Senior Field Chairmen Victoria Le and Corey Vuu’s Team Resilience
  • Champions Club Second Diamond: Area Marketing Directors Mark and Bridget Biermann
  • CEO Excellence Award: Ryan Dunbar and Trent Asher

The gala celebrated the achievements of six new Champions Club members (earning $100,000 in rolling 12 months), nine leaders who received the newly created $75K Club (earning $75,000 in a rolling 12 months), and 12 new Success Society members (earning $50,000 in a rolling 12 months).

With the awards, 10th anniversary party and incredible concert, Friday night’s excitement ensured it would be long remembered. The events of that evening were only a part of many memorable moments that made Leaders Convention 2016 truly unforgettable.

CEO Phil Gerlicher, Leaders Convention 2016Co CEOs Phil and Debbie Gerlicher at Leaders Convention 2016

First Financial Security, Inc. Names Business Coach Dave Wild as its First Director of Performance

Business coach Dave Wild is Director of Performance at First Financial Security, Inc.

Noted business coach and industry leader brings professional development program to First Financial Security, Inc. field force.

First Financial Security, Inc. named real estate executive and business coach Dave Wild to be its Director of Performance today. In this newly created position, Dave will oversee professional development, working closely with field leaders and FFS’ Executive Team to implement strategies and programs that encourage growth and performance.

“We are excited to offer our field representatives the opportunity to work with such an experienced, insightful professional as Dave Wild,” said Meg Jones, President, First Financial Security, Inc. “He brings a wealth of experience and knowledge that will help our field representatives achieve great, sustained growth.”

With more than 40 years in the real estate industry, Dave most recently worked with an organization with a business model similar to one First Financial Security uses. He believes this experience and his background as a business coach will serve him well as he works with FFS field leaders and the home office team. In the coming months, he will be providing online and hands-on training and coaching. One of his main focuses will be teaching the nuts and bolts of FFS’ Business Building System.

“The FFS Business Building System, the tools and marketing materials that enhance the system, and the quality and commitment of the staff that support the system are a winning combination,” Dave said. “In most sales organizations, an associate’s income is limited to what they produce personally.  But with FFS, associates can multiply their efforts, and create an income opportunity that is truly unlimited.”

He began his 40-year real estate career as a full-time sales associate, who eventually became the broker of his own agency. In the early 1980s, Dave joined the corporate world as an executive with Century 21 Real Estate, where he spent 16 years serving as sales trainer, management consultant, and directing several departments and regional offices.

Dave says his appointment as Vice President of Performance at the company’s international headquarters was the highlight of his career with Century 21. In this role, he shifted the company’s focus from training to performance. He successfully led the team that developed an award-winning Sales Performance System, integrating training with goal setting, field application, coaching and accountability.

At First Financial Security, Dave will serve as a business coach, providing online and hands-on training and mentoring. One of his main focuses will be responsible for coaching FFS’ Next Gen. Next Ten leaders.

The Ohio native is an avid golfer and lives in Ft. Lauderdale with his wife, Emily. They have two adult children and they’re looking forward to having grandchildren soon.

Dream Destination Conference 2017 | Alaska Calling | First Financial Security

Dream Destination Conference 2017 Alaska Calling

First Financial Security, Inc. Announces an Alaskan Cruise for Dream Destination Conference 2017

For months, First Financial Security representatives have asked, “Where are we going for Dream Destination Conference 2017?”  It’s something of a First Financial Security, Inc. tradition to announce the next year’s DDC trip while attending the current one. So, you can’t fault the 100 winners of DDC 2016’s trip to Puerto Rico and their guests for being a little anxious. They knew it would be announced. After all, it was their final night in paradise.

First Financial Security, Inc. will take its top DDC17 qualifiers for a 7 day all expenses paid cruise in Alaska, Dream Destination 2017They gathered on the St. Regis Bahia Beach Resort’s lush Plantation Lawn for DDC16’s Farewell reception, mingling with friends and colleagues. Some were probably speculating about the next destination. Others were probably just happy to wait and see.

Then, it was time for the announcement everyone was waiting to hear – Dream Destination Conference 2017 would be an Alaskan cruise. The cheers that erupted could probably be heard on the other side of the island, and after they watched a promotional video, they were more excited than ever.

They hung onto every word that First Financial Security Co-CEOs Phil and Debbie Gerlicher, who just returned from the same cruise FFS representatives would take in 2017, said. The Gerlichers shared their experiences from their Alaskan cruise, letting everyone know that this trip was not to be missed.

From May 31-June 7, 2017, qualifying First Financial Security representatives and guests will set sail from Seward, AK aboard one of the sleek, luxurious ships of the Regent Seven Seas cruise line. Regent Seven Seas creates a graceful and stylish ambience for its guests. Dream Destination Conference 2017 qualifiers will travel in chic comfort while aboard this all-inclusive, six-star cruise of a lifetime.

The ship stops at several ports of call before reaching Vancouver where Dream Destination Conference 2017 qualifiers will disembark rested and relaxed. Each stop along the way is more spectacular than the last as the Last Frontier’s rugged beauty is on full display from the decks of the ship.

all inclusive luxury, Alaska calling, First Financial Security, Inc., Dream Destination Conference 2017If the amazing scenery weren’t enough, Dream Destination Conference 2017 travelers will enjoy an all-inclusive experience like none other. Food, beverages, including premium wine and spirits, service gratuities and unlimited shore excursions are all included in the cost of the fare. The more than 40 free off-ship excursions offer something for everyone, from golfing to hiking, from exploring historic settlements to enjoying tea at Butchart Gardens.

First Financial Security, Inc. is known throughout the industry for the quality and scope of its Dream Destination Conferences. The annual trips are consistent with FFS culture of excellence and goodwill. FFS representatives work hard each and every day to deliver quality financial products to families in need. It is only right that FFS reward its representatives with trips of this caliber as a way of saying “thank you” for their hard work and diligence.

To learn more about Dream Destination Conference 2017 – Alaska Calling, visit: or  And, be sure to check out our Alaska Calling video.