First Financial Security, Inc. Names Business Coach Dave Wild as its First Director of Performance

Business coach Dave Wild is Director of Performance at First Financial Security, Inc.

Noted business coach and industry leader brings professional development program to First Financial Security, Inc. field force.

First Financial Security, Inc. named real estate executive and business coach Dave Wild to be its Director of Performance today. In this newly created position, Dave will oversee professional development, working closely with field leaders and FFS’ Executive Team to implement strategies and programs that encourage growth and performance.

“We are excited to offer our field representatives the opportunity to work with such an experienced, insightful professional as Dave Wild,” said Meg Jones, President, First Financial Security, Inc. “He brings a wealth of experience and knowledge that will help our field representatives achieve great, sustained growth.”

With more than 40 years in the real estate industry, Dave most recently worked with an organization with a business model similar to one First Financial Security uses. He believes this experience and his background as a business coach will serve him well as he works with FFS field leaders and the home office team. In the coming months, he will be providing online and hands-on training and coaching. One of his main focuses will be teaching the nuts and bolts of FFS’ Business Building System.

“The FFS Business Building System, the tools and marketing materials that enhance the system, and the quality and commitment of the staff that support the system are a winning combination,” Dave said. “In most sales organizations, an associate’s income is limited to what they produce personally.  But with FFS, associates can multiply their efforts, and create an income opportunity that is truly unlimited.”

He began his 40-year real estate career as a full-time sales associate, who eventually became the broker of his own agency. In the early 1980s, Dave joined the corporate world as an executive with Century 21 Real Estate, where he spent 16 years serving as sales trainer, management consultant, and directing several departments and regional offices.

Dave says his appointment as Vice President of Performance at the company’s international headquarters was the highlight of his career with Century 21. In this role, he shifted the company’s focus from training to performance. He successfully led the team that developed an award-winning Sales Performance System, integrating training with goal setting, field application, coaching and accountability.

At First Financial Security, Dave will serve as a business coach, providing online and hands-on training and mentoring. One of his main focuses will be responsible for coaching FFS’ Next Gen. Next Ten leaders.

The Ohio native is an avid golfer and lives in Ft. Lauderdale with his wife, Emily. They have two adult children and they’re looking forward to having grandchildren soon.