First Financial Security, Inc. promotes Camille Cohen to Director of Marketing. Over this past year, Camille has successfully applied her agency experience by directing our corporate branding efforts and creating a series of new initiatives to grow the FFS brand. “Camille has been a significant part of our creative team and is ready to take on the next challenge of leading our marketing team and executing our strategies to improve recruiting, training and agent retention,” states Vince Rokose, Chief Marketing Officer.
Camille comes to marketing via anthropology, with a Masters from Rice University and undergraduate degree in French, Philosophy and Anthropology from Wheaton College (IL.). After years of researching the human experience, it is no wonder that she feels so at home at a place like FFS – where the diversity of our agents and home office staff is one of our best assets.
“It’s exciting to be working for a company that is making a difference in people’s lives,” Camille commented. “The best part of my job has been being able to get to know the FFS agents and telling their stories. FFS agents’ goals are so far reaching -from finding a voice as a Hmong woman to easing the stress of a capital-intensive career, to trying to break a cycle of financial ignorance in their communities. Recognizing their achievements and helping them build better futures for themselves and their families is a privilege.”