Financial Friday Round-Up: January 11 – January 15, 2021

Welcome to our latest Financial Friday Round-Up, our weekly column filled with the best things for you to read, watch, or listen to regarding finance around the web. Below you will find a report on how small businesses are adapting to the pandemic, essential marketing tips for small businesses, the state of qualifying for a mortgage today, and more.

The Unique Ways in Which Small Business Owners Are Adapting to the Pandemic

This piece from the Good News Network highlights the unique ways that America’s entrepreneurs have adjusted to the massive changes of 2020 to continue to thrive. In a survey of 1,000 small business owners, 25% of respondents reported that the pandemic hastened their adoption of digital tools and 23% said it helped them digitize the way their customers pay. For these and other interesting statistics, check out this piece.

Five Essential Elements Of A Marketing Plan For A Small Business 

This straightforward guide from Forbes this week serves as a basic guide for any new small business that has just worked out its business plan and needs a good marketing strategy. These fundamentals include how to make marketing objectives, plan your marketing tactics, develop your timeline, and more.

Qualifying for a Mortgage Is Surprisingly Difficult Right Now

Despite mortgage rates remaining at an all-time low since the pandemic began, many people are finding it almost impossible to qualify for a mortgage to take advantage of this historic time. The Urban Institute reports that lenders’ tolerance for risk is the lowest it has been for two decades. Find out why in this informative piece from Money magazine.

4 Ways Your Company Can Have Great Success In 2021

Looking to make 2021 the best year yet for your business? Forbes has some concrete strategies for making this year a great one for revenue, with surefire tips on how to build resilience into your budget, how to capitalize on new trends, and more.

Check out our other Financial Friday Round-Up posts for more great reads!

Financial Friday Round-Up: January 4 – January 8, 2020
Financial Friday Round-Up: December 14 – December 18, 2020
Financial Friday Round-Up: December 7 – December 11, 2020